A Customer Data Platform (CDP) is a software solution designed to improve how businesses manage and make use of customer data. Unlike traditional customer management systems, CDPs offer a blend of capabilities that focus specifically on identifying, cleaning, enhancing, and enabling customer data to provide organisations a better understanding of their customers via a 360-degree view.

Both Dynamics F&O and Customer Engagement support syncing data incrementally to an Azure data lake storage account. To make the loading of this data simple, Zeaware has developed a tool called Zeaware Data Loader for Dynamics that natively understands the CDM/CSV format. It can efficiently track progress, run different entities in parallel, and automatically adjusts target database schemas when changes to the source schema occur.

Zeaware Monitor for Power BI now supports direct integration with one of the leading service management tools, ServiceNow. With ZeawareMonitor you can raise Power BI issues directly into ServiceNow as incidents, which can then be escalated through ServiceNow workflows. Users of Zeaware Monitor for Power BI should apply the latest release to take advantage of this feature.

Retailers aim to consolidate data to get valuable insights into their customers' preferences and behaviour, so they can gain a deeper understanding of each customer's unique needs and circumstances, to offer personalized service that caters to individual requirements.