Zeaware Team
November 28, 2023

Emerging Retail Trends for 2024

The retail world is always changing, and it's important for businesses to keep up if they want to do well in this fast-paced environment. As we get closer to 2024, it's beneficial to know about the new trends that are going to shape how people shop. This analysis will check out the big trends we expect in 2024, giving useful insights to help retailers adapt and succeed.

1. QR Codes

QR codes are making a comeback and are changing the way we shop, pay bills, and connect with businesses. In 2024, we're going to see QR codes used in new ways beyond just paying. You'll find them at the cash register, on packages, and even on store windows, making shopping more convenient. For example, at airports, you can use QR codes to quickly buy things, and in restaurants, you can scan codes on your bill for an easy payment.

2. Omnichannel Retailing and Personalisation

In 2024, making sure customers have a smooth shopping experience across all the different ways they connect with a brand is still a big deal. Whether they're on the website, in the store, on social media, or on the phone, people want a seamless experience. Retailers are using artificial intelligence (AI) to make personalized and impactful experiences. But, lots of businesses find it hard to get all their teams on the same page with data and content, which makes it tough to give a consistent experience. The brands that can bring all these different touchpoints together with the same message, branding, and service will have a leg up.

3. Audio Advertising and Digital Signage

Retail media has grown into a big channel, and digital in-store ads are getting noticed. In 2024, we're expecting more money to be spent on audio and digital signs, with audio leading the way in grabbing customer attention. Studies show that audio ads get way more attention than usual, making them a strong tool to catch shoppers' interest. Retailers are investing in all kinds of digital capabilities in and out of stores, using audio and digital signs to create fun and memorable shopping experiences.

4. Experience Retail and Conversational Commerce

The idea of "experience retail" has been gaining popularity, and in 2024, it's still influencing how much people buy online. Thanks to AI, online shops can quickly change based on what customers want, letting businesses take advantage of trends and events. Something new in 2024 is "conversational commerce," where AI helps you shop by having a chat. You'll be able to talk naturally, ask questions, and get help from AI shopping assistants. These changes in how we shop online are going to shape the future of buying things on the internet.

5. Supply Chain Optimization

Having a strong supply chain is super important for retail success. It helps businesses meet demand, use resources well, and expand. In 2024, retailers will keep focusing on making their supply chain work better. Every step, from getting products to deciding where they go, is crucial for a retailer to adapt to changes and deliver things on time. Technologies like AI, machine learning, and data analytics will help retailers figure out what people want, manage inventory better, and see the whole supply chain clearly. By using these innovations, retailers can be strong and meet customer expectations.


The retail landscape of 2024 is poised for exciting transformations, driven by a dynamic interplay of technological advancements and evolving consumer preferences. From the revival of QR codes as versatile shopping companions to the ongoing commitment to omnichannel retailing, the industry is embracing innovation to meet the ever-changing demands of shoppers. The integration of audio advertising and digital signage promises to inject a sense of engagement and enjoyment into the in-store experience, while the ascent of conversational commerce heralds a new era of personalized online interactions.

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